old school methods of network marketing

Who invented these terms “old school and new school” ? Marketing has always been the same since the beginning of time. The only thing that ever changes is the medium of how the information is delivered. I think one of the problems is that we as a society tend to want everything yesterday and we don’t want to “pay the price” so along comes the idea of a “new way of marketing” and we all think we are going to get rich and have to work less…… NOT True !

If we can apply the speed of building a relationship using the “new school” tools and then transition them to a real time connectivity, person to person again using the new tools, (skype, facebook, twitter etc.) then you have the best of both worlds. If on the other hand you try and make the internet do all the work for you and think you don’t have to build, and develop relationships you are going to be disappointed

Laura and I are amongst the first to be lucky enough to be part of “both of these worlds” and it can be a blessing to us or a curse depending on how we use it. Lets enjoy the lessons of success in this new millennium. We are excited to part of this important gathering of like minded leaders.

Larry Morris (the new guy speaking out)

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online social networkingThe State Of The MLM Industry

It is a historic fact that when the economy is down, the Network Marketing, and Direct Sales Industries goes into full-tilt-upswing. And so because of this there is positive growth like the industry has not seen in many years, especially with the increase of Online Social Networking and MLM in the last 5 years! Companies are posting record breaking numbers, and YOU have an opportunity to capitalize on this growth if you are smart and know what to DO and look for. You might already be with your “home” and be focused like never before! Good for you!!

We’ve been watching a bit of a “feeding frenzy” industry wide, as all this new growth is causing many new start-ups to emerge. Our phone has never rung so much! In this time of “doom and gloom” headlines, I don’t know about you or your friends, but some of ours are distracted, confused, and overwhelmed. Hey..we are too!! It can be a challenging  time in the economy, and with MASS technology. If anyone is honestly telling me that at times it’s not, they are kidding themselves. The Internet over the last 5 years especially, to a large extent has become a source of such overpowering opportunity. People are at a banquet every day, and they are turkey-dinner-stuffed by instant technology before they even sit down to eat.

Online Marketing Overwhelm

Those that have ventured online to to generate leads have found the choices and training opportunities so vast, that each day comes with a new set of challenges. It takes a very special kind of marketer and to stay focused, with feet firmly planted on the ground, and mind focused with BLINDERS ON to head for the ultimate goal: Finding high quality people to sponsor in your MLM or customers to sell your product/service to, such that it leads to Daily or Weekly Transactions, Revenue, and Duplication. Are you focused?   How many people are successfully accomplishing this..HONESTLY (online)?

I am NOT talking about selling affiliate products. I am not talking about creating your own products. You may be doing fantastic with either of those areas. I am talking about your primary network marketing opportunity. What we have seen are struggling marketers by the hundreds and hundreds, online. Yes you who is getting mad reading this who is making plenty of income, I am NOT talking to you! I am talking to the people who are spending THOUSANDS trying to figure this out!! Some, are wasting just as much as they are spending, because they are not applying a tenth of the education. Why?? Because there is another exciting or better offer flying in your face every time you turn around. Focus? But is THAT the issue? It’s nobody’s fault…it’s simply a serious issue, we need to start talking about. As one very good online teacher told me early on “Pick ONE STRATEGY, and MASTER IT, Do NOT buy anything, or move into any other areas, until you’re making money with that strategy”. Network

Marketers have seen this gigantic shift over the past 5 years, and at the same time a confusing message has been going out during this time that “old school” methods don’t work or “are dead. You can look at millions of people in mlm of the last 25 years and historically disprove that statement. These methods have put food on our tables, and the tables of thousands of people we have helped over the years. Yes,  many casualties of the industry will say these methods “don’t work”…and I would tell you that this is the same person that is consistently failing online most likely and blaming the courses, their program, compensation plan, upline whatever. A determined, passionate marketer with the right heart can and does make anything work

Technology Overload

We are all promoting strong opportunities, or I suppose some stronger than others. Meanwhile we’re  living our lives in and instant-up-to-the-minute social media context, where information is delivered so quickly that privacy and intimacy are things we are hard pressed to remember in the moment. But remember we must! I know I have to remember to go on “offline mode” much more often!

I saw a television piece this morning on the “Today”show about a family who had given up technology for an entire 6 months, and the mother wrote a book entitled The Winter of Our Disconnect. by Susan Maushart.  She and her daughter were interviewed on their experiences, totally relinquishing all cell phones, tv, video games, i pods etc for that long winter. This family was forced to deal with each other and look each other in the eyes again! One son actually got his instrument out of the closet and learned to play it. Why does that seem so amazing? How does this relate to us as marketers?

What would happen if Network Marketers had to UNPLUG from technology for an entire 6 months? What if we had to go back to building the business without facebook, youtube, twitter, and Linkedin, BetterNetworker, EzineArticles, WordPress etc.  What if we were forced back to interpersonal connections locally, and using things like snail mail? Would your prospects be plum blown away if they received a hand-written note from you with a smiley face, a a short personal story? What if you met with someone at Starbuck’s for coffee to show them your website tour? Struck up a conversation at the car wash and handed out your card, then stuck a few on the bulletin board? Set up a free lunch “fish bowl” at your local” restaurant”. I know many of you DO these things every day, and invite people into your living rooms, and YES they still work!!

I suppose the bottom line is that Marketing is marketing. We can do a bunch of things or nothing. The internet can be a large part of what we do or all of what we do.If you’re not learning how to build a large list , and how to leverage that list forever, generating  you income online,so that it’s  NOT taking a great majority or your time, you have not mastered the marketing skills you need for any successful business.

Getting It Out In The Open

Until we can face some of the real questions, talk about solutions as leaders (especially online)  we cannot truthfully help each other and move forward as a fruitful, abundant, prospering industry both online and offline. We would truly appreciate your honest comments below! If you would like to learn how to dramatically reduce your marketing costs, and learning curve, and start learning from some straightforward, NO FLUFF, no nonsense folks CLICK HERE

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Whew…what a whirlwind it has been researching, watching, building, blogging, facebooking, tweeting etc, all the while “being self taught” by this wonderful medium, The Worldwide Web!! Wow, I am amazed at the knowledge I have amassed over the past 3 years, yet still feel very much a student.  We used to say “Is this going to bring some return?…(in the early days) and then the leads began to drip in, and the relationships were built and vice versa!. People joined our teams. This stuff was actually working!

Yet when i look at my contemporaries, I must speak honestly I have so far to go. I have created 2 niche blogs, and some landing pages, built organizations, yet I feel like a baby when it comes to social media. I am a self proclaimed continuing social media student. People do business with those they like and trust, and I am no expert yet! I have much to share, but what is so wonderful about being part of the social media world is that I have much to learn and that is OK!! [click to continue…]

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