Strategically watching your market is a very important part of what we do. I just happened to be cruising by MLM today for some information. It got me thinking about what you need to look for in a company.

There is a common thread I noticed on this list that I want to show you however.  What is the common thread?? They are all unique – different products (for the most part).This tells us that our market is looking for A CHANGE!

We like to use this Acronym D.S.A


Is your product something unique? Patent protected? Are there 25 other similar types of the same thing, or when people hear about your product, do you have to explain yourself and say “Yes it’s a juice, BUT…. ”  Are you going to see it in Costco in a couple of years?  If you have a solid, unique product, you can stand out from the hundreds and hundreds of other network marketing products/opportunities all competing for your customer/new distributor!


Is your product something that people fall in love with and when they do, they can’t live without it? Is it something that in tough times, people will still buy it because of the impact it makes on their life? it’s no secret that the economy is down. To sustain your autoship income, people must be absolutely 125% SOLD on your product, and be so sure they have to have it that they will stay on autoship no matter what. So, you have to have a product that is that good! The worst thing in the world is having to continually keep “plugging the leaking bucket”. This means that you would have to keep sponsoring people as fast as they are dropping off their autoship. That is NO FUN. That is a job! Always ask “What is your retention rate?”


Does your company/product/opportunity give you a distinct advantage in the marketplace?  How far out in front are you? Are you a category creator? What kind of management does the company have? Probably the single BIGGEST issue (THE FOUNDERS) Have they run multi billion dollar companies AND consistently sustained the growth? What are the PRINCIPLES AND VALUES of the company Leadership? What about Strategic Training for the associates?

Put these three elements together and evaluate any opportunity. It’s a good measuring stick. Think about your 3-5 year plan and if your company has the structure and components to take you where you want to go in that time frame.

Something To Think About!

PS. I  was gleeful when I saw that BOTH the opportunities that pay us our full time income, are on the TOP 10 LIST FOR “Top Gainers Last 30 Days“.  Go there and look for your company!

If you are ATHLETIC or at all open to finding out why ASEA is #2 on the list..have a peek.

As for #10 Enagic (Kangen water™), Find out why we receive More Checks Than Bills into our mailbox, all month long.There’s a reason these two companies are growing steadily in the slowest mlm month of the year.OK…enough with the shameless promotions for a while!!


Ego Economics / Principles / Capacity

What is Your E Score?

This is a glimpse into just one of the leadership strategies taught by Tyler Norton, former VP Beneficial Life, insurance and financial services. Tyler was a top corporate executive at the age of 29.  Tyler along with direction from his father Verdis Norton, CEO of ASEA developed a strategic business management model now called “ Strategic Link”.Verdis served as Sr. Executive VP of Strategic Planning for Kraft Foods Inc, and other Fortune 100 companies over his 30 plus year career. Strategic Link is an exclusive training program available to the associates of ASEA at no charge , but is rather part of the overall event strategy where associates earn the privelege to attend through significant rank advancement (See  MLM Events Now, Then & Always) Strategic Link is given in some of the greatest Fortune 500 corporations who have paid thousands for their executives to complete.

Tyler is a natural teacher and facilitator; a master of models with a unique talent to synthesize critical issues and opportunities into a set of strategic initiatives linked to specific execution guidelines. He has taught the StrategicLink process to nonprofits such as the Boy Scouts of America, National Women’s Chamber of Commerce and to numerous small to mid size companies around the country.

Ego and Economics

What are the motivating elements driving a person in a relationship or transaction?People can tell when you are motivated by dollars instead of their best interest. We meet people in business who are ego driven and many times people are repelled by them, and we can sense that “they would sell their mother” to get where they are going”.  Ask yourself what their motives are and watch for them.


“Principles are concentrated truths packaged for application to a wide variety of circumstances”

To be a successful leader, “You have to have a commitment to principles that is greater than your commitment to ego economics” . I came up with a few examples of the ways business lends us many opportunities to be principle based. Some of these core principles might be:

  • To be honest in all of your dealings.
  • To treat your customers and distributors the way you wish to be treated at all times
  • To provide the very best service you can.
  • To hold the best interest of your customer (and not yourself or the dollar) as the number one objective
  • To to keep communication open so that people feel like they contact you anytime for help, and always return your business calls promptly.
  • To make each individual transaction as important as the last, no matter the return. (making people feel important goes a long way)
  • To honor your business as a thriving enterprise, that deserves accurate record keeping, fiscal responsibility, eye kept on the bottom line, and growth goals clear.

Pictured: Tyler Norton, Larry & Laura Morris and Verdis Norton

These are just a few.What are some of yours?? We all know principle based people who’s “P” score is far higher than their “E” score.  I invite you to comment on this, and tell about someone you might know like this or a situation that illustrates.


Source Credibility and Character: “Do I have a Core Belief and Abiding Conviction about what I am about to share with you is More About YOU than it is about me” People know when you are being REAL. When you know who you are and you have a strong core conviction about your principles, values, your product, your company and most especially THE PERSON YOU ARE TALKING TO, you will win every time.

If you would like to know more about Strategic Link, Contact Larry Morris 801-649-3916.