What should I “pitch” first? My product or business opportunity?

by limitlesslaura

By Tim Sales

One of the first decisions you need to make before you actually speak to a prospect is whether you want to promote your product or the business.

In my opinion, which is backed by statistics, you can do either – just not both at the same time.

Leading with the product

I’ll first describe “leading with the product.” When you invite someone to look at your product and then around the same time (that’s a key part of it) tell them they can make money with it, well, I’ve not seen this work well.

In the few prospects I was able to get to talk to me about it, they felt “yucky” that I would be making money off them buying the product. I found a way around this, but this taught me that I don’t discuss buying a product and mention at the same time that they can make money doing what I’m doing.

Here’s how I was able to still promote the business by leading with the product though.

After the person has been a happy customer for a month or more, at the point where they place a second or third order, I ask them if they know anyone who would like to receive the same benefits as they have received. After they’ve given me a referral that wants to buy the product, before I place that referral’s order I will then call my original customer and tell them that I can take them to dinner and thank them for the referral or give them a commission for referring the prospect. I ask them which they prefer. This works the best.

Leading with the business

If you invite your prospect to look at your business you obviously have to tell them what the product is, but do not get heavily into product discussions. I’ve seen many times, especially with nutritional products, where the discussion heads into deep ingredient questions.  It’s really best just to keep the product description general.

Let me explain what I mean by general. I will talk about the product trends for the product my company carries; for example, let’s say I sell nutritional supplements.  I’d say something like, “Consumers spent X number of dollars last year buying supplements.” And that’s as deep of a discussion about products that I care to get into when leading with the business.

Otherwise it just becomes a Pandora’s Box – one question leads to another…that leads to another. This often starts because people want to try to impress their prospect by using big, technical words to show they’re smart – but all you do is confuse the heck out of them and have them think they have to become a biochemist to succeed.

Should I use a website that explains both my business and the products?

I don’t recommend it.  If you want to sell a product – have a web page with only that product on it. If that product is within a system of products that belong together it is fine to have the additional products within that system on the page. As an example if you sell weight management and you tell your prospect about the meal replacement shakes and on the same web page you have links to appetite suppressants that is fine – but do not include unrelated products or discussion on the compensation plan.

I remember when I saw my first presentation in network marketing the presenter said, “We show people the business and if they don’t want to be in the business we can get them on the product.” This sounded good to me, and I continually attempted to do it…but I was actually able to do it the way it was presented to me very few times.  I never had much success in creating new customers by leading with the business.

That concludes my first answer to leading with product or business. Now let me explain my other answer.

Answer Two

The best answer to whether you lead with product or business has to do with what the prospect needs/wants or doesn’t want.

This goes along with the qualify step of the Inviting Formula. If when talking with the prospect they have their focus on solving a weight management issue – then you would obviously lead with product – if of course you have a product that solves that problem for them.

Much respect and admiration,

Tim Sales

For more in-depth information on this topic study the Professional Inviter lecture series by Tim Sales.

Tim Sales’ training is based on his personal success of building a downline of over 56,000 people while working full-time in the Navy.  Instantly access Tim’s free eBook “How To Build A Huge MLM Business Working Part Time” and get a detailed map to help you plan your success in 2011!  Visit www.firstclassmlmtools.com/ebook

I’m a sensitive spiritual, heart centered woman who just doesn’t believe there’s an impossible anything. My joy comes from inspiring growth, and empowering others to bust through their limits. I have fought and overcome chronic illness in my life, and many obstacles while pursuing and living my dreams, with persistence and determination. Mental health awareness and ending the stigma associated with it is a cause that’s very important to me. This blog is dedicated to the beautiful life of Robin Williams and all he gave to the world.

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